Privacy, clearly stated.

This Privacy Policy explains how Danny Ruchtie and Reference collect, use, and protect information when you visit this website, download the Reference app, or contact support.

Reference is designed to keep creative work personal. We do not sell personal data, we do not build advertising profiles around your activity, and we aim to collect as little information as possible.

We may collect information that you choose to provide directly, such as your email address and the contents of your support messages.

This website may also receive limited technical and usage information needed to operate the site, understand visits at an aggregate level, and keep the service secure. That can include browser type, device type, pages viewed, approximate timestamps, referral information, and basic diagnostic data.

If you purchase Reference through the App Store, Apple handles the transaction. We do not receive your full payment details such as credit card numbers.

• Support emails and messages you send us
• Basic website analytics and diagnostics
• App Store transaction status or subscription state as provided by Apple, if relevant

Reference is built so that your saved references, boards, notes, and creative materials remain under your control. When the app uses iCloud or Apple platform services to sync across your devices, that syncing is handled through Apple's infrastructure and your Apple account.

We do not claim ownership over the images, videos, notes, or other materials you place in your boards. You remain responsible for the content you import and for making sure you have the rights to use it.

We use information only for legitimate product and support purposes. That includes operating the website, responding to questions, fixing bugs, understanding general product interest, protecting the service from abuse, and improving Reference over time.

We do not use your information to sell targeted advertising profiles, and we do not sell personal information to third parties.

• To reply to support requests
• To maintain and secure the website and app
• To diagnose crashes, bugs, and product issues
• To understand broad usage trends so we can improve the experience

Reference may rely on third-party services that operate independently, such as Apple App Store services, Apple iCloud, and website hosting or analytics providers. Those services may process information according to their own privacy policies.

If you open external links, embed YouTube content, or interact with third-party services from within Reference or this website, their own terms and privacy practices apply.

We retain personal information only for as long as reasonably necessary for the purposes described in this policy, including support, legal, security, and operational needs.

If you want support correspondence deleted and there is no legal or operational reason to keep it, contact us and we will review the request.

You can choose not to contact us, limit what information you include in support requests, and stop using the website at any time. If Reference syncs through iCloud, you can manage that through your Apple device and account settings.

Depending on where you live, you may have rights to request access, correction, or deletion of personal information we hold about you. To make a request, email us using the address below.

Reference is not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided personal information to us, contact us so we can review and remove it where appropriate.

We may update this Privacy Policy from time to time to reflect product changes, legal requirements, or operational updates. When we make material changes, we will post the updated version on this page and revise the effective date.

If you have questions about this Privacy Policy or about how Reference handles information, contact Danny Ruchtie at druchtie@gmail.com.