New customers
$5.99Paid upfront- Reference Pro included
- Unlimited private boards and items
- iPhone, iPad, and Mac
Reference Board
Let your inspiration ripple.
Collect inspiration, discover related visuals, and keep every moodboard in sync across iPhone, iPad, and Mac in one private, native experience.
Infinite canvas
Moodboards without limits.
Spread out and follow every idea. Reference gives you an infinite canvas on Mac, so you can collect inspiration freely, create multiple moodboards, and explore without ever feeling boxed in.
Powerful search
Find it instantly.
Search across your library by color, style, scene, and your own words. Reference helps you move from one great image to the next, then turn any set of results into a fresh board in seconds.
Similar images
Find more like this.
Open any reference and discover visually related images from the same board. Reference helps you follow shape, color, texture, and mood without breaking your flow or starting a new search from scratch.
OCR search
Text, recognized.
Reference automatically reads the visible words inside your images, so even the smallest detail stays searchable. Find labels, titles, packaging, and fragments of text the moment you need them.
Automatic organization
Tags, done for you.
Descriptions, custom tags, colors, and visual cues are generated automatically as you save. Your library stays organized in the background, so finding the right reference feels effortless.
Mixed media
Bring everything together.
Add images, video, YouTube, quotes, and sticky notes to the same board. Reference lets every kind of inspiration live side by side in one calm, beautifully arranged space on Mac.
Reference Pro
Share your boards on the web.
Publish a view-only web preview and share it with clients, colleagues, or anyone else. They can explore the complete board in their browser without buying or installing Reference. Your boards stay private until you choose to publish, and you can update or unpublish them at any time.
Explore a public board
Apple Pencil
Mark ideas right on the canvas.
On iPad, sketch, circle, underline, and erase directly on a board with Apple Pencil. Annotations stay attached to the canvas as you pan and zoom, so quick visual notes remain beside the references that sparked them.
Simple pricing
One price. Pro on every Apple device.
New customers get the complete Reference Pro experience with one App Store purchase. People who already use the Free plan can unlock the same Pro access for the same price.
Existing Free users
$5.99Lifetime Pro unlock- Unlimited boards and items
- Every Pro feature on iPhone, iPad, and Mac
- Family Sharing · no subscription
Existing paid-app customers and people who already purchased Pro keep permanent access. Existing Free users keep their boards and items unless they choose to upgrade. Prices are shown in U.S. dollars; the App Store displays your regional price.
FAQ
Questions, answered.
Get quick answers about pricing, privacy, browser extensions, supported media, and how Reference works across iPhone, iPad, and Mac.
Is Reference free or a one-time purchase?
Reference is a $5.99 one-time App Store purchase for new customers, with Pro included across iPhone, iPad, and Mac. People who acquired Reference while it was free can unlock Pro for the same $5.99 one-time price. There is no subscription, and Family Sharing is supported.
Does one Pro purchase cover iPhone, iPad, and Mac?
Yes. One Reference Pro purchase unlocks the iPhone, iPad, and Mac apps on your supported devices when you use the same Apple Account. Family Sharing is also supported.
What happens when I reach a Free limit?
Your existing boards and items stay safe and available; nothing is deleted or held behind the paywall. Unlock Pro whenever you want unlimited boards and items.
I already bought Reference Board. Do I need to buy Pro?
No. Existing customers who previously downloaded the paid app receive Reference Pro automatically.
Is Reference private?
Yes. We do not track you, lock you in, or sell your data. Your references stay private, we do not know how you use the app, and your inspiration syncs through iCloud across your own devices in the Apple ecosystem.
Does Reference come with a browser extension?
Yes. Reference includes a Safari extension today, and a Chrome extension is coming soon.
What can I add to a board?
You can add images, videos, YouTube videos, and GIFs, then use sticky notes for text so every idea, reference, and thought stays together in one place.
Can Reference download YouTube videos?
No. Reference can play YouTube videos inside your workflow, but it does not download them because of YouTube's terms and conditions.
What do the widgets do?
Widgets can surface random inspiration or bring a specific saved project back into view, so the right references stay close at hand.
Keep inspiration close.
Build moodboards, discover what connects, and let the right references stay within reach across your Apple devices.